Product & Range Expansion Direction

I focus on guiding brands through the process of expanding their product portfolios and launching new ranges. With a focus on market trends and consumer demands, I help businesses identify growth opportunities and navigate the complexities of introducing new products. From concept to execution, I provide creative direction, strategic insights, and a hands-on approach to ensure your new offerings not only align with your brand but also meet market expectations and drive long-term success.

Sourcing & Supply Chain Optimization

I work closely with brands to align their sourcing strategies with new material priorities and sourcing goals for upcoming product launches. By understanding your long-term roadmap, I help you identify the right suppliers and materials to meet your evolving needs. My approach focuses on creating efficient, sustainable sourcing plans that support your brand’s growth, ensuring your supply chain is ready to deliver on future innovations while maintaining high standards of quality and reliability.

Product Development & Brand Alignment

I help brands develop products that align with their design vision and core requirements. Guiding the product development process from concept to final delivery, my focus is on creating products that consider every aspect—from material and production needs to sustainability goals and commercial viability. This ensures that each new offering enters the market fully realised, as a seamless extension of your brand’s story.

Project Planning & Operational Efficiency

I help brands streamline their project planning processes to ensure smooth execution from start to finish. With a focus on operational efficiency, I work to optimise workflows, manage timelines, and mitigate risks, ensuring that every project is completed on time, within budget, and to the highest standards. My approach integrates clear communication, resource management, and proactive problem-solving to keep projects on track and help businesses achieve their goals with minimal disruption.

Production & Styling Assistance

I offer expert guidance in the production and styling of photoshoots, creating spaces and details that align with your brand’s vision. Additionally, I provide commercial and residential interior design advice, ensuring that both spaces and visuals are aesthetically pleasing, functional, and on-brand. Whether it’s for fairs, photoshoots, or interior design, my approach is all about crafting environments that inspire and reflect your unique identity.